The Black Retail Action Group (BRAG) 41st Annual Scholarship & Awards Dinner Gala at the Edison Ballroom in mid-Manhattan. October 14th, 2011

The coveted JJ Thomas business innovators award was bestowed on Simone Smith, creator & CEO, Simone I. Smith, Ltd. Smith received the top award for her successful line of fine jewelry. Singer Mary J. Blige and reality star Tamar Braxton were on hand to cheer Smith on.

LL Cool J co-hosted Hirshleifers Why Fashion Matters charity auction event over the weekend to benefit the American Cancer Society and Long Island Cares, applying the signature swagger found in his music to furthering cancer research.

Entertainment Tonight covers the Bloomingdale’s debut of Simone I. Smith jewelry & the launch of A Sweet Touch Of Hope.

Khloe blogs about Simone’s A Sweet Touch Of Hope Lollipop.

“I’ve absolutely fallen in love with: lollipop charms! These gorgeous pieces are studded with crystals and are just a fun way to liven up your outfit.”

Mandy Rain on WhoSay   Young starlet on the rise, Mandy Rain, was styled by our in house fashion stylist, Mr. Bradshaw, for her album artwork photo shoot this past weekend and she tweeted this photo to her 80,000 Followers stating how much she ADORED her SIS “Infinite Love” earrings!   & in 3 different [...]

LL COOL J presents Barbara Walters, Whoopi Goldberg, Joy Behar, Sherri Shepherd, & Elisabeth Hasselbeck with personalized lollipops from the Simone I Smith Sweet Touch Of Hope collection.

Simone I Smith & husband LL COOL J live on CBS The Talk

LL COOL J presents Julie Chen, Holly Robinson Peete, Sharon Osbourne, Leah Remini, & Sara Gilbert with earrings from the Simone I. Smith Collection.

The Smith family featured in the September 2011 issue of In Style.